Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets
Publication date
10/03/2023Metadata
Show full item recordCitation
Khan , H , Arslan , A , Haapanen , L , Rodgers , P & Tarbac , S Y 2023 , ' Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets ' , International Marketing Review . https://doi.org/10.1108/IMR-10-2021-0303
Collections
Related items
Showing items related by title, author, creator and subject.
-
Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance
Khan, Huda; Mavondo, Felix; Zahoor, Nadia (2022-11-24)