Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Citation
Khan , H 2023 , ' Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic ' , International Marketing Review , vol. 40 , no. 5 , pp. 1035-1053 . https://doi.org/10.1108/IMR-11-2021-0328
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