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Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance

dc.contributor.authorKhan, Huda
dc.contributor.authorMavondo, Felix
dc.contributor.authorZahoor, Nadia
dc.date.accessioned2023-09-09T23:07:48Z
dc.date.available2023-09-09T23:07:48Z
dc.date.issued2022-11-24
dc.identifier220948752
dc.identifier8dbdb668-bf3a-4dfd-b64d-1162b6c08a89
dc.identifier85142389892
dc.identifier.citationKhan , H , Mavondo , F & Zahoor , N 2022 , ' Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance ' , International Journal of Entrepreneurial Behavior & Research . https://doi.org/10.1108/IJEBR-02-2022-0193en
dc.identifier.issn1355-2554
dc.identifier.otherORCID: /0000-0002-4962-9526/work/125449168
dc.identifier.urihttp://aura-test.abdn.ac.uk/handle/2164/19776
dc.format.extent460026
dc.language.isoeng
dc.relation.ispartofInternational Journal of Entrepreneurial Behavior & Researchen
dc.subjectmarketing agilityen
dc.subjectproduct-development capabilityen
dc.subjectmarket-driving capabilityen
dc.subjectflexible resourcesen
dc.subjectinimitable resourcesen
dc.subjectfirm performanceen
dc.subjectemerging marketen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleIntegration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performanceen
dc.typeJournal articleen
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.description.statusPeer revieweden
dc.identifier.doihttps://doi.org/10.1108/IJEBR-02-2022-0193


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