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Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

dc.contributor.authorKhan, Huda
dc.date.accessioned2022-10-18T23:07:38Z
dc.date.available2022-10-18T23:07:38Z
dc.date.issued2023-12
dc.identifier218550339
dc.identifier813c56ff-50e1-4126-a5fe-6219334d07a0
dc.identifier85137429456
dc.identifier.citationKhan , H 2023 , ' Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic ' , International Marketing Review , vol. 40 , no. 5 , pp. 1035-1053 . https://doi.org/10.1108/IMR-11-2021-0328en
dc.identifier.issn0265-1335
dc.identifier.otherORCID: /0000-0002-4962-9526/work/119825741
dc.identifier.urihttp://aura-test.abdn.ac.uk/handle/2164/19214
dc.format.extent19
dc.format.extent395362
dc.language.isoeng
dc.relation.ispartofInternational Marketing Reviewen
dc.subjectcomposite collaborationen
dc.subjectmarket playersen
dc.subjectnon-market playersen
dc.subjectdifferentiation strategyen
dc.subjectstrategic marketing performanceen
dc.subjectpandemicen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleComposite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemicen
dc.typeJournal articleen
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.description.statusPeer revieweden
dc.identifier.doihttps://doi.org/10.1108/IMR-11-2021-0328
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85137429456&partnerID=8YFLogxKen
dc.identifier.vol40en
dc.identifier.iss5en


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